(a) Civil penalty In addition to any penalty applicable under the Federal Trade Commission Act (
15 U.S.C.
41 et seq.), any supplier that violates section
17301 or
17302 of this title shall be punishable by a civil penalty of not more than $1,000,000.
(c) Multiple offenses; mitigating factors In assessing the penalty provided by subsection (a)
(1) each day of a continuing violation shall be considered a separate violation; and
(2) the court shall take into consideration, among other factors
(A) the seriousness of the violation; and
(B) the efforts of the person committing the violation to remedy the harm caused by the violation in a timely manner.
