15 USC 80b8 - General prohibitions

(a) Representations of sponsorship by United States or agency thereof 
It shall be unlawful for any person registered under section 80b–3 of this title to represent or imply in any manner whatsoever that such person has been sponsored, recommended, or approved, or that his abilities or qualifications have in any respect been passed upon by the United States or any agency or any officer thereof.
(b) Statement of registration under Securities Exchange Act of 1934 provisions 
No provision of subsection (a) of this section shall be construed to prohibit a statement that a person is registered under this subchapter or under the Securities Exchange Act of 1934 [15 U.S.C. 78a et seq.], if such statement is true in fact and if the effect of such registration is not misrepresented.
(c) Use of name “investment counsel” as descriptive of business 
It shall be unlawful for any person registered under section 80b–3 of this title to represent that he is an investment counsel or to use the name investment counsel as descriptive of his business unless
(1)  his or its principal business consists of acting as investment adviser, and

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(2)  a substantial part of his or its business consists of rendering investment supervisory services.
(d) Use of indirect means to do prohibited act 
It shall be unlawful for any person indirectly, or through or by any other person, to do any act or thing which it would be unlawful for such person to do directly under the provisions of this subchapter or any rule or regulation thereunder.